How to Use Instagram Video Content in 2020

How to Use Instagram Video Content in 2020

Instagram videos add a new dimension to Instagram that photos can’t achieve. With 21% more interactions compared to image posts, posting videos to an Instagram page is a great way to increase engagement. In this article, we will share different ways of using videos for Instagram in 2020.

1. Instagram Video Post

Using the Instagram app, a different camera app, or using an external camera, you can create a video post on your Instagram feed. The video post with a maximum length of 60 seconds is a great addition to your content especially when it includes a compelling caption, tagged people, hashtags, and geolocation.

2. Instagram Video Stories

Stories disappear after 24 hours unless you save them to your page’s highlights. To post a video to your stories, you can record using the Instagram app or upload it from your phone’s camera roll. The app will automatically break up the video into 15-second segments when uploaded.

3. Instagram Live Videos

If you have real-time content, you can use the Live video feature for Instagram Stories. Live videos ensure you don’t miss out on current happenings and even make your live video more of a conversation with your followers by turning commenting on.


IGTV is the newest way to share videos on Instagram, where users can share longer videos through the Instagram app or the IGTV app. IGTV was made for vertical videos similar to stories and can be shared as previews in the Instagram feed to tease followers and give them access to the IGTV video.

Instagram has evolved from a photo-sharing mobile app into a platform that allows its users to easily create, edit, and share their own videos in different formats. Instagram video is a great tool to showcase brands, products, or services, whether you decide to invest in a highly produced video or embrace a more organic approach.  

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