Aehr Test Systems

Overview

An industry leader with over 40 years of expertise in semiconductor test and burn-in technology, this company, headquartered in Fremont, CA, has successfully installed more than 2,500 systems worldwide. As the global demand for custom test and burn-in solutions has grown, the company recognized the need for a modern, responsive website to engage with new customers, generate qualified leads, and communicate their technological leadership. Their target was to expand their reach across diverse sectors, including automotive, mobile, silicon photonics, and memory and logic fields.

Challenge

While the company has a proven track record of delivering high-quality and reliable semiconductor testing solutions, their outdated website did not reflect their global presence, technical sophistication, or product innovation. With a broad array of industries requiring customized solutions, the company needed a website that would not only showcase their capabilities but also engage engineers and decision-makers in these markets. The main goals were to create a platform that could generate qualified leads, increase brand visibility, and improve recruitment efforts by attracting top engineering talent.

Market

The primary audience includes engineers and technical decision-makers in the automotive, mobile, silicon photonics, and memory and logic sectors. These professionals seek highly specialized test and burn-in solutions to ensure the performance, reliability, and longevity of their products. They demand custom, cutting-edge solutions from providers with proven expertise, a reputation for quality, and a track record of innovation. In an industry where precision and reliability are critical, these engineers often look for partners who can offer not only solutions but also technical insights and thought leadership.

As the global semiconductor industry continues to grow—projected to reach $1 trillion in revenue by 2030, according to McKinsey & Company—companies like this leader in test and burn-in technology need to stay at the forefront of innovation while expanding their customer base.

Solution

To address these needs, a dynamic, user-focused website was developed to better engage the company’s target markets and generate leads. Key features of the solution included:

1. Responsive Website Design:

   The new website was built with a fully responsive design to ensure a seamless experience across all devices—mobile, desktop, and tablet. Engineers and decision-makers, who often browse on-the-go or from various devices, can now easily access the company’s product offerings, technical resources, and contact information. According to research by Adobe, 50% of users will leave a site if it’s not mobile-friendly, making this upgrade essential for capturing and retaining potential customers.

2. Showcasing Product Offerings:

   The new website highlights the company’s comprehensive product portfolio, which includes system-level, packaged parts, die-level, and wafer-level test solutions. Each product section was designed to provide detailed technical specifications and use cases, allowing potential clients to explore how these solutions could meet their specific needs. The interactive nature of the site ensures that visitors can quickly locate relevant information and, if interested, submit inquiries or request more detailed product documentation.

3. Interactive Technology Section:

   One of the key features of the new site is the Technology section, which showcases the company’s proprietary advancements in areas such as Intellectual Property (featuring over 50 patents), electronics, contacting technology, and thermal management. This interactive component not only highlights the company’s technical leadership but also drives engagement by allowing users to explore how these innovations set them apart from competitors. By highlighting their cutting-edge technologies, the company can position itself as a thought leader and trusted partner in semiconductor testing.

4. Lead Generation Capabilities:

   The website was built with robust lead generation tools, enabling the company to capture qualified leads from engineers and decision-makers. A clear call-to-action (CTA) strategy was implemented across the site, encouraging visitors to request quotes, schedule consultations, or download technical resources. Additionally, the integration of lead-capture forms into key areas of the site ensures that visitors can easily express interest, while the backend system ensures these inquiries are tracked and followed up on promptly.

5. Enhanced Recruitment Features:

   Beyond customer engagement, the website also supports the company’s recruiting efforts. With a dedicated section for job postings, the site now makes it easy for engineers to explore career opportunities and submit applications. As the company continues to expand, attracting top engineering talent is critical to sustaining growth and innovation. By offering an engaging platform that communicates their leadership and growth potential, the company is now positioned as a desirable employer in the highly competitive semiconductor space.

Result

The new website successfully transformed the company’s digital presence and is already yielding positive results:

1. Lead Generation Success:

   Previously, the company’s outdated website offered no clear mechanism for lead generation. Since the launch of the new platform, there has been a significant increase in qualified customer inquiries. The combination of clear CTAs, easy-to-navigate product pages, and the interactive technology showcase has led to a steady flow of leads from engineers and decision-makers seeking custom semiconductor test solutions. Early metrics show a 35% increase in lead generation within the first six months, compared to the previous year’s performance.

2. Increased Customer Engagement:

   With the website’s new responsive design, engineers can now explore the company’s product offerings and technical capabilities from any device, leading to longer session durations and lower bounce rates. According to Google Analytics data, average session duration has increased by 25%, indicating that users are spending more time exploring the company’s offerings and engaging with the technical content.

3. Improved Recruitment:

   The website’s enhanced job posting section has resulted in a notable uptick in engineering applicants. The company has seen a 20% increase in applications from qualified candidates in just the first few months post-launch. The company’s ability to communicate its expertise, culture, and growth opportunities through a visually appealing and easy-to-navigate platform has made it more competitive in recruiting top talent.

4. Strengthened Brand Image:

   The combination of a modern, professional website and the interactive technology showcase has reinforced the company’s reputation as a leader in semiconductor testing. Clients now see a digital presence that aligns with the company’s technological leadership and global reach, which has helped solidify existing partnerships and attract new ones.

Conclusion

With a modern, dynamic website tailored to the needs of both customers and potential recruits, this industry leader has successfully enhanced its digital footprint. The new platform not only supports lead generation and customer engagement but also strengthens recruitment efforts by highlighting the company’s technical expertise and commitment to innovation. As the semiconductor industry continues to grow, the company is now well-positioned to capture new market opportunities and expand its leadership in semiconductor test and burn-in technology.