7 Essential Tips to Develop a Winning Recruitment Process

7 Essential Tips to Develop a Winning Recruitment Process

Hiring the right person for a position is a challenge and an opportunity every business faces. Whether you are taking on a freelancer to meet short-term demand or replacing an experienced team member, finding great hires takes a lot of work.

Sure, you could write and post job ads online, wait for applicants and then select the ones you warm to the most, but if you expect to find the best candidates with the right skills who fit your culture and can contribute to the organization, you’re going to need to develop a more effective and winning approach. After all, a company is only as good as the people it hires so your recruitment process can really make or break your business. 

Here are seven essential tips in developing a winning recruitment process to help you find the best people for the job.

Craft a recruitment plan

The first step is to have a clear understanding of what your business needs. Knowing your recruitment needs eases the entire process and ensures a positive outcome. To start, craft a recruitment plan according to your hiring needs, strategize ways to communicate that well to attract candidates, and determine who will be reviewing, interviewing, and deciding on the right candidate. 

Maximize automation 

Use an applicant tracking system (ATS) to enable your team to work more efficiently and maximize your automation needs. You’ll be able to streamline administrative tasks on the earliest stages of the recruitment process such as posting job ads, data entry, tracking the number of applicants, and resume management, allowing your team to focus their efforts on assessing a candidate’s fit for the company and role. 

Improve your candidate experience 

Candidate experience has been one of the key factors in attracting talent. That’s because whether good or bad, candidate experience influences the candidates’ decision to apply to your company or accept a job offer. 

Improve your candidate experience by being responsive at each stage of the recruitment process — from application to onboarding. Make your careers page clear and straight to the point, keep your application process as fuss-free as possible and respect your candidates’ time with the right amount of interviews. By improving your candidate experience, candidates will be eager to join your company, share their good experiences with others and help build up your employer brand. 

Proactively recruit passive candidates

Today’s top talents are less likely actively looking for new work but are likely open to a conversation when approached with a great opportunity. Proactively recruiting passive candidates can be extremely valuable in your recruitment process, so if you’re only focusing on candidates who are actively looking, you’re missing out on a huge opportunity. 

Seek out passive candidates especially for hard-to-fill technical roles because usually there are simply not enough active candidates available. Look beyond job boards and reach out to passive candidates via LinkedIn and other social media channels like Facebook and Twitter. Broaden your search and join social media groups or online forums where the candidates you are looking for naturally gather. 

Build talent pools 

You don’t always have to start sourcing candidates from scratch if you have a talent pool. Build a talent pool of past candidates, unsuccessful candidates, and other candidates your team has sourced. Talent pools don’t necessarily have to be candidates that match your current roles, but they can often be talents that might be a good fit for future roles. 

Talent pooling will save your team time and provide a database of candidate leads to look through when new roles open up.

Raise your brand awareness

To attract talent, candidates need to think of your company as an employer of choice. Candidates often research your company online before applying for a job, and your company’s digital presence will create that first impression for them. 

Boost your brand awareness by illustrating why people should work for your company. Promote your website, coordinate content and social media marketing, and show off your unique company culture, perks and benefits, and employee or team spotlights. By raising your employer branding, candidates can read good things about your company, help draw attention, and aid your recruitment process. 

Keep up with recruitment trends

Like many industries, recruitment is changing. It is not enough to just have a recruitment plan and follow through with it. You need to constantly adapt and refine your recruitment process to stay at the top of your recruitment game. 

Keep up with emerging recruitment trends by attending webinars, paying attention to industry publications, new technologies, and your own team’s experiences to help your company adapt to recruitment changes. 

Getting started

A lot of effort goes into developing a winning recruitment process. By following these tips, you’ll be on your way to finding the best people for the job. If you’d like to know more about recruitment, contact us.