Your content strategy defines how you tell your story. The creation, distribution, and management of content across marketing platforms is based on key business and customer needs.
Your strategy should be based on creating relevant, compelling, targeted content.
- Establish a business case for the type of content (posting, white paper, blog, video)
- Understand your goals for providing the content (awareness, education, etc.)
- Define the target audience to whom the content is directed
- Establish how it supports your brand story directly or indirectly
- Create a distribution plan across digital marketing platforms