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Purcell Murray
Purcell Murray, a high-end kitchen and household appliances distributor and reseller, came to JWAY in 1998 to build their first Website, and the relationship has remained strong. The latest phase of development included an overhaul of the GUI to better reflect the upscale image of their business-to-consumer product offerings.
www.purcellmurray.com
Project Objectives:
- Look & feel to project high production value
- Improve accessibility of information/site content, including dealer locations
- Encourage physical visits to showrooms
- Streamline literature request handling
JWAY's Solution:
- GUI redesign based industry benchmarking
- Information architecture and navigational redesign
- Flash multimedia animation to highlight showrooms
- Plug-in detection
- Dynamic site architecture
- Database design & integration
- Custom database searches
- Scalable design for future technology conversion
- Project Management to:
- Ensure project implementation consistent with specifications, requirements and budget constraints
- Define strategy, provide technical support and direction
- Drive Use Case analysis
- Expedite communications
Technical Features:
- Flash scripting to direct user to appropriate homepage version (HTML or Flash)
- ColdFusion site architecture
- Access database backend
- Integration of TPS zip code database to route online requests
- SQL search queries
- ColdFusion application server
Results:
- An elegant, sophisticated new GUI
- Intuitive, user-friendly site information architecture
- Templatized design for ease of content maintenance
- Custom dealer locator search
- Online literature ordering
- Printable versions of online literature (recipes, promotions, price sheets, etc.)
- Homepage Flash animation design to highlight showroom product lines
- Optimized Flash output format to reduce download time
- Programmed plug-in detection to offer users without Flash an alternative version
- Use of best-practice coding and scripting to ensure successful interaction with all browser versions
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©2008 JWAY GROUP, Inc.