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FMC BioPolymer
The FMC BioPolymer Website Project has gone through three distinct phases with JWAY as the developer, from its inception in May 2000 to the latest enhancement, launched in October 2001.
Project Objectives:
- Increase site traffic
- Improve accessibility of information/site content
- Capture user information and activities
- Streamline order processing
- Simplify content maintenance
JWAY's Solution:
- Information architecture and GUI redesign for usability
- Dynamic, database-driven site/system architecture
- Web content update tool
- Database design & integration
- Web applications development for:
- User registration
- Entitlement
- Online transactions (non-cash)
- Advanced (parametric) search
- Real-time registered user tracking
- Dynamic ColdFusion site structure
- SQL database backend for product and location data
- Project management to:
- Ensure project implementation consistent with specifications, requirements and budget constraints
- Define strategy, provide technical support and direction
- Expedite communications
Technical Features:
- Entitlement layer for registered users
- Integration of Verity search engine and SQL queries (for static & dynamic content, respectively)
- JavaScript rollover features on tool bars and maps
- A clean, sophisticated and intuitive UI with a high usability quotient
- Excellent content accessibility - no information more than three clicks from homepage
- Maximized page loading time with optimized Javascripting and page segmentation
- ColdFusion application server
Results:
- Optimized search engine references with static page redirects and meta tag content
- Online registration, ordering and newsletter subscription
- User data capture
- Robust and stable backend
- Ease of content management
- Use Case analysis to map simplest, most intuitive user-system interactions
- Best-practice programming for minimal page weight and search engine indexing
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©2009 JWAY GROUP, Inc.