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BSC
Culinary
BSC Culinary desired showcasing premier appliance brands available
and publicizing schedules of culinary classes and events to
a wider audience. The company recognized that the Internet was
a valuable cost-effective tool to accomplish these goals and
that a web presence was required.
www.bobssupply.com
Project Objectives:
The goals of the BSC Culinary Web Site design are as follows:
- Introduce and maintain a professional Web Site representing
BSC Culinary
- Increase builder, architect and culinary expert awareness
of BSC Culinary, including products and services
- Provide and expand culinary events and class information
Maintain a professional appearance and design a Web site to
further educate those in the trade and other culinary aficionados
by:
- Keeping synergy with corporate image, branding and marketing
plan
- Featuring culinary events and schedules
- Comparison Wednesday
- Weekly Gourmet Cooking Classes
- Saturday Showroom Events
- Highlighting brands offered and showroom displays
JWAY's Solution:
To fulfill objectives of the BSC Culinary site design project,
JWAY accomplished the following:
- An aesthetically pleasing Graphic User Interface (GUI)
with bold, easy to use navigation
- Product and events highlighted in integrated Macromedia
Flash movies
- Intuitive navigation with access to useful and relevant
product information
- Off-site content maintenance and site updates as an on-going
engagement
Technical Features:
- Flash: Multimedia production using Flash animation
- Easy Navigation: Allows intuitive navigation and room
for product and service offering expansion.
- Template-based design for ease of content maintenance
Results:
The BSC Web site is a sleek, user-friendly site featuring robust
appliance product line information, culinary event and class
schedules. The site is maintained continuously by an off-site
Web Development Project Consultant. As a result, the site has
assisted in reaching new clientele and increasing participation
in onsite classes and events.
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©2009 JWAY GROUP, Inc.