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Atherton
Appliance & Kitchens
Atherton Appliance had a vision to bring online clientele access
to the world-class appliances and kitchen design services offered
at their store. The company recognized that the Internet was
a valuable way to extend communications and reach customers
seeking high quality modern appliances and culinary education.
The new website will give visitors a glimpse into the showroom
and cooking classes.
www.athertonappliance.com
Project Objectives:
The goals of the Atherton Appliance & Kitchens Web Site
design are as follows:
- Present a sleek sophisticated image of the showroom and
retail outlet
- Expand information access beyond store hours
- Provide virtual access to culinary events and class information
- Increase sales leads
- Introduce a conduit to active clientele and cooking community
Design and introduce a Web site that exceeds visitor needs and
aligns with company goals by:
- Highlighting appliance offerings, brands and showroom
- Featuring culinary events and schedules:
- Circle of Chef events
- Gourmet Cooking classes
- Brand-sponsored "Open House" cooking demo events
- Select wine tasting events
- Keeping in touch with visitors through a regularly published
newsletter
- Highlighting the showroom and its working kitchen displays
JWAY's Solution:
To fulfill objectives of the Atherton Appliance & Kitchens
Web site design project, JWAY accomplished the following:
- Introduced easy to use navigation and web site architecture
- Professional graphical user interface (GUI) including
Macromedia Flash movie on the Home Page and major category
pages
- Maintained site consistency and displayed useful and relevant
product information
- Implemented Newsletter with sign-up to further communication
and build culinary community members
- Off-site content maintenance and site updates as an on-going
engagement
Technical Features:
- Flash: Multimedia production using Flash animation
- Easy Navigation: Allows intuitive navigation and room for product and service offering expansion
- Template-base design for ease of content maintenance
Results:
The Atherton Appliance Web site is a user-friendly site targeting
a specific audience with flair of sophisticated elegance. The
site is rich with appliance information and visually appealing,
while warm tones set the mood and sooth the eye. After the initial
design, each section benefits from monthly updates to product
and service information. The site is maintained continuously
by an off-site Web Development Project Consultant. As a result,
the site has increased its user base and visitor traffic to
become a valued sales and communication tool.
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COPYRIGHT
©2009 JWAY GROUP, Inc.