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Archway
Insurance
Archway Insurance came into existence when three San Francisco
Bay Area-based insurance companies joined forces in 2003. The
new company wanted to step forward with a united stride. Contact
information needed to be centralized and consolidated under
a single corporate branded image. In addition to unifying company
collateral Archway Insurance decided to create an Internet presence.
The company wanted to highlight its strengths in the industry
and open an additional communication avenue.
www.archwayinsurance.com
Project Objectives:
The goals of the Archway Insurance Web site design are as follows:
- Unify the merging companies' branding and contact information
- Increase client knowledge of products and services available
- Provide after hours contact information by expanding reach through email
Introduce Archway Insurance as a stable and experienced insurance
firm in the San Francisco Bay Area by:
- Creating a professional image that complements other corporate
collateral
- Highlighting areas of expertise and services available
- Establishing easy contact with partners and sales staff through use of Outlook compatible v-card contact pages
JWAY's Solution:
To fulfill objectives of the Archway Insurance Web site design
project, JWAY accomplished the following:
- An aesthetically pleasing Graphic User Interface (GUI)
- Company history and service offering overview highlights
over a 100 years of combined experience in the insurance
industry
- Intuitive navigation with access to partners and sales
representative contacts
- Off-site content maintenance and site updates as an on-going
engagement
Technical Features:
- HTML based pages
- Easy Navigation: With content expansion in mind
- Template-based design for ease of content maintenance
Results:
The Archway Insurance Web site introduces the company in a simple
user-friendly presentation. Navigation was designed with expansion
in mind. The site is maintained continuously by an off-site
Web Development Project Consultant. As a result, the site has
assisted Archway Insurance in reaching new clientele.
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COPYRIGHT
©2009 JWAY GROUP, Inc.