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Airport Appliance
Airport Appliance had an existing web site that no longer met the needs of the company or visitors. Content had become stale, the look was out of date and the architecture needed re-organization to improve usability. The company also recognized that the site content did not represent the vast inventory viewable at the 18,000-square-foot showroom. Airport Appliance wanted to increase product information and service offerings in addition to improving communication to visitors.
www.airportappliance.com
Project Objectives:
The goals of the Airport Appliance Web Site Redesign are as follows:
- Revitalize the look and feel of the Web site
- Expand and update content
- Redesign information architecture and navigation
- Increase sales leads
- Introduce new departments to the Web site, including:
- Customer Testimonials
- Clearance Center
- Promotions for Products and Finance specials
Evolve the Web site to better suit visitor needs and align with
the company marketing goals by:
- Expanding brand offerings
- Highlighting product inventory
- Increasing communication with prospective clients by providing Contact and Quote forms that are funneled into specific department contacts, rather than a general mailbox
- Modernizing the company image by updating the look and feel of the Web site
- Updating content and keeping it fresh with scheduled updates
- Featuring in-store specials and events
JWAY's Solution:
To fulfill objectives of the Airport Appliance Web site redesign,
JWAY accomplished the following:
- Improved usability by introducing new navigation and architecture
- Updated graphical user interface (GUI)
- Reduced inquiry response time by routing user driven communications
directly to appropriate contacts
- Maintained site consistency and displayed useful and relevant
product information
- Designed, mapped, and linked information for content consistency
- Designed information architecture and integration of detailed
content designs
- Off-site content maintenance and site updates as an on-going
engagement
Technical Features:
- Flash: Multimedia production using Flash animation
- Easy Navigation: Allows intuitive navigation using primary
subject categories
- Sub-categories and department navigation drop down menus
- Targeted Quote and Contact forms: Provide user inquires
using CGI scripted form pages
- Template-base design for ease of content maintenance
Results:
The redesigned Airport Appliance Web site is a user-friendly site targeting the store's audience. After initial redesign, each section features updated product and service information. The site is maintained continuously by an off-site Web Development Project Consultant. As a result, the site has increased its user base and visitor traffic to become a powerful and valued sales and communication tool.
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©2009 JWAY GROUP, Inc.