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Usability & User Experience

Building through the eyes of the user


Users will give you about two seconds to form their impression of your web site or application. Is your web site or application interface potentially adding to the confusion and as a result, forming a less-than-perfect impression? JWAY can help.

The JWAY UUE design process starts with the target user profile. JWAY User Profiles will be based not just on user demographics, but on use cases, user motivation and tasks. These, together with your corporate branding requirements, will lead us to concepts with the right user interface (UI) design in terms of task, navigation, layout and emphasis. JWAY will also conduct usability testing, incorporating user feedback into the UI for function and simplicity.

Another key area of focus in the JWAY design process is the organization of the site content, or the information architecture. The JWAY Usability and User Experience Team is fluent in industry best practices and incorporates these in its work. The end result is a design that not only appeals to target users, but puts the information they seek within easy reach.

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