SEO Consulting

JWay was engaged to improve the organic search rankings for key word phrases (KWPs) and product pages on this semiconductor company’s .com Web site. Some of their pages were optimized, but they were not achieving the desired level of organic search results for their critical phrases and pages.


The objective of the project is to provide Search Engine Optimization (SEO) consulting services as follows:

  • Verify current SEO affected pages
  • Optimize for new set of priority keywords and pages
  • Recommend redirection strategy to preserve current SEO strength
  • Recommend ways to improve organic search results


To fulfill the  project objective, JWay accomplished the following:

  • Captured current SEO rankings for baseline purposes
  • Assessed keyword difficulty to maximize recommendations
  • Reviewed current SEO affected pages and made additional recommendations
  • Analyzed priority keywords/pages and provided detailed SEO recommendations
  • Implemented recommendations
  • Measured results


JWay's SEO consulting services efforts resulted in:

  • Improved organic search results for priority keywords, for example increasing search rank of a keyword from 40 to 10 organically
  • Improved content, structure, and priority KWPs
  • Reduced errors
  • Increased organic traffic and Engagement
  • Improved Metrics, measured ongoing results


  • Google Analytics
  • SEOmoz
  • Mura CMS
  • Google Analytics
  • Google Webmaster
  • Content and search  experience with current SEO practices know-how