Salesforce: King of Cloud Computing
Imagine holding all the world’s secrets in your hand: all business contacts, customers’ information and maybe even very crucial data that can make or break companies. It is impossible even for a single computer to hold on to all the data we need for our businesses especially since businesses are expanding in different ways through different strategies. Keeping all valuable information in one place seemed like a dream, until cloud computing made it all happen.
Cloud computing has become the solution to our problem. It has provided us with a way to store, access and recover data through the internet anywhere and anytime. We have become so dependent on the world wide web that often times without even realizing it, it has become our most trusted friend that we share our most personal information with. Companies have used this to their advantage and made businesses out of cloud computing, and Salesforce did a great job at this.
Being one of the pioneering companies in cloud computing, Salesforce has provided business software on a subscription basis to companies that need a third party to process and store their data. It is best known for their customer relationship management (CRM) services and gets their revenue from this. It caters to different business industries such as communications, retail, manufacturing, retail, finance, health and sciences, and more.
Salesforce started with the Software as a Service (SaaS) model where businesses subscribe to an application where data can be accessed over the internet instead of storing all of them in a hard drive or a computer in-house. It contains various data that range from human resource to social data. Thus, very valuable information is entrusted to the cloud due to the enormous cache of customer data along with their personal information. Salesforce utilizes this data to offer better products, services and platforms for the customers.
Maximizing everything they already have, Salesforce has acquired tools that can now offer a venue for application development. This is known as the Platform as a Service (PaaS) model. Using the data from CRM, a platform to build new applications is now available. These apps can even be customized depending on what the business needs. This is now where enterprises’ next generation business apps are built and stored. By integrating sales data from CRM, apps can be better designed for the consumers.
Salesforce believes that applications are more important than the infrastructure they run on. By maximizing their SaaS and PaaS based system, Salesforce has become known as the “King of Cloud Computing”.
With Salesforce managing so much data, their CRM service is broken into several broad categories of clouds.
This is the world’s number 1 sales application because it focuses more on selling and less on administration. The Sales Cloud is a platform that tracks customers’ information and interactions that are found in one place and gives representatives, managers and executives what they need to connect with the customers. More deals then are closed faster by allowing businesses to have better contact management, opportunity management, sales collaboration, and sales performance management services.
It is the customers that dictate the fate of a business. The key is to watch over their needs and to take good care of them. There will always be times when the customers need help. Desk.com is a service that aids customers who need fast, personalized and intelligent customer service and support 24/7 wherever the customer may be. It provides desk tools for businesses to give their service to their customers such as a fast set-up, an easy-to-use console and knowledge base and a multi-channel support like social media.
Since the internet has become a venue of convenience for many of us, this is good news for businesses. Salesforce has created a Marketing Cloud to specialize in the marketing needs of businesses. This is a platform that offers email, mobile, and social media marketing services, web personalization and advertising services to expand businesses and increase brand recall. This also provides information of customers and their behavior in order to know and understand the market better so that communication through online ads will have more impact on potential buyers.
In order to keep a business alive, relationships must be kept alive as well. Salesforce Chatter connects customers, partners and employees through an online collaboration, allowing them to communicate well and constantly. Communities that allow interactions, brainstorming and sharing of ideas within the business are formed. Users are able to receive updates on the progress of shared documents and they can respond and give feedback.
It is important for a business to understand its current state and its strengths and weaknesses in order to know what areas need improvement. Salesforce launched their Wave Analytics Platform to enable users to find the appropriate datasets, insights and eventually answers regarding sales and services that can lead to better decision making. This is aimed to expand the business’s markets.
With the fast growing role of apps in our daily lives, every business should include app development in their plans. The Salesforce App Cloud accelerated the app revolution by building, running, managing and optimizing apps in any way the consumers want. These can be connected to different systems and devices to provide an extraordinary experience to the user. A proven ecosystem for apps, the AppExchange is the world’s leading business app marketplace customized for Salesforce. It helps you find the best tools so productivity of the company will be optimal.
JWay is a Salesforce Consulting Partner. Please contact us if you have any questions about your Salesforce implementation.