Do’s and Don’ts of Web Design
Some think that overdone gradients/textures or flashy logos might make a web design pretty effective. But the truth is it doesn’t. Actually, it is the job of a talented and skilled web designer to provide you with what are applicable, usable and appropriate, and what are not. When you want a web design to serve the goal you desire, there are a number of things you should also be aware of. Here are some do’s and don’ts in creating an effective web design:
Do focus on what is relevant to your needs
If you have an e-commerce website, make sure that you place call-to-action statements, contact forms and applicable photos. When you are building a blog with tutorial write-ups, then you should have a home page with a topic or article list and internal links at the most appropriate side of your design (usually listed in a column, either at the left or right side). Whatever is the main focus of your website, your home page must reflect it clearly. Moreover, all the pages must contain consistent and relevant content to make everything work and be more marketable.
Do avoid irrelevant ads across the pages of your site
For an effective web design to really be appealing, a 70% advertisement is not an option. This will result in your useless 30% content. So you may blend few ads in your design. That is a better option. Few banners will do as long as these do not take away the main content of your website.
Do make the tabs more prominent
If you prefer to use tabs, these must be very prominent. Tabs function to save great space for your web design. Plus, these allow more creativity and flow in your website. But too much tab might risk a customer to overlook an important content. But if this is inevitable in the nature of your business, then tab prominence will work for you. Another is that you need to be very specific and descriptive in your tab names. Clear labeling is helpful for users too.
Do choose the right color scheme
Color is also related to the nature of your business or to what you want your customers to perceive about your website. If it is within a medical niche, then lighter or more formal colors will work like dull blue, white or dark blue. For music-related websites, brighter or louder colors are usually selected such as yellow, red, pink or black for punk and rock music, for instance. You may also base your color scheme on your company logo for consistency and more personal approach.
Don’t overdo your color scheme
Do not make a rainbow web design. Basically, too much color will annoy your users and will just drive away your potential leads. Focus on, at most, five colors, or play around with the shades of the most dominant color of your preference. See how appealing it can be to your own eyes and ask a few people who are regular web users for their opinions too.
Do setup your navigation properly
Basically, this means that you have to make your web design’s navigation user-friendly. If you think a sign up page or a contact form is necessary in your website, place the page at an apparent area or the contact form at the bottom of a page. Make it an easy-to-find option if contacting you is really important for customer inquiries or feedback. Another important navigation to consider is the drop down menu. This is useful for the web designer but more often, this seems annoying to the users. This is because the users have to focus on precisely pointing the mouse to get to that section. For instance, the mouse has to be moved vertically, then horizontally to another. Once you lost track of what you are supposed to click, you will then go back to the same position. In this sense, drop down menus become not very usable. Use them wisely.
Don’t use pop-ups
A lot of users hate pop-ups. These do not just annoy users, but also interrupt the browsing session in the website. The closing of pop-ups or any feedback required to be done take effort and time. Remember that people nowadays are impatient. So it will be best to not consider pop-ups in your design. Maybe one will do if a basic response is only required.
Don’t use too small fonts
This is a simple point you should consider. The size of the fonts in your web design can vary but must not be too small especially for long content or passages, links, forms, buttons and search boxes. Thus, it will be best to use fairly big or better yet, readable fonts. You might have a good content, but the font size can ruin everything.
There are more points to consider but your web designer can guide you through the best practices based on your business goals and needs.
If you have any questions at all, do feel free to contact us.