9 Social Media Marketing Best Practices
Social media, by definition, are websites and applications that enable users to create and share content or to participate in social networking. Over the years, we have witnessed the emergence of different social media sites and felt their growing impact in our day-to-day lives. If you are one of those who have decided to use social media marketing as a strategy, then here are 9 social media best practices:
- Setting Your Goals
Get started with your social media marketing by first identifying the goals and objectives of your brand. Determine your goals and objectives. It may vary depending on your business, however the general goal is still to gain exposure and increase revenues. Set the parameters of your social media marketing and make sure that these are achievable, realistic and within the limits of your resources.
- Knowing Your Target Audience
Upon engaging in social media, get to know the audience that you are trying to reach and focus on establishing an account that connects to new customers, old customers and potential customers. Familiarize yourself with your target audience’s background which includes their age, occupation, income, interests, problems, obstacles, likes, dislikes and motivations. Limit and specify the scope of your target audience to direct your focus in reaching out to more customers and gaining more conversions from prospects.
- Choosing the Right Social Media Platform
Focus on the kind of social media platform that your business needs. Facebook is a great site for you to build a community presence. If your business is in an industry that involves a lot of visuals and imagery, then Instagram, Tumblr and Pinterest are for you. LinkedIn is worth a try if you are in an industry where you can offer professional insights and services. There are still other social media platforms out there such as Twitter, YouTube, StumbleUpon, Flickr, etc. But the point is, to be where your customers are.
- Creating Your Content
The content of your page or profile should be the embodiment of your company. Whatever your followers, fans or visitors may see will be a reflection of your business.
There are three main components in social media marketing content: type of content, time of posting and frequency of posting. Before creating, posting or publishing and sharing your content, make sure that it is appealing, interesting original, relevant, simple and direct. Chances are, your content will be “tweeted”, “shared” or “liked”.
Know the ideal time and frequency of posting your updates but as much as possible, monitor social channels as frequently as you can.
Connect to as many customers as you can. Maintain the relationship that you have with your followers or fans by creating a content worthy of their time and attention.
- Establishing Your Branding Voice
The social media voice should represent the business voice that you would like your customers to think of. Humanize interactions and communicate with your customers. Social media involves a lot of conversation. Provide your customers with an experience that is far from dull, stiff or blunt. You would not want to turn them away.
- Monitoring Your Social Media Progress
Keep track of the performance of your social media account in order to make room for improvements and changes in strategy if the situation calls for it. The behavior pattern and interests of your target audience on social media are constantly changing. Do not shy away from trying out new strategies and adapt to the changes until you get your desired result.
- Humanizing Your Brand
Don’t forget to promote your business or organization as frequently as you can. If there is anything socially relevant you have done recently, share it to the world and let people know what you have been doing. If your company engages in charity work or is involved in various community works then tweet about it, post it on Facebook and take a photo of the organization/business/company in motion and Instagram it. The internet is your platform; it is your world, play in it. Anything that can allow your audience to connect with your group is a step in building a “communication bridge” between you and your target audience. It gives the audience a glimpse of what your company is.
- Avoiding Too Much Exclusivity
Balance is important in your relationship to your current customers and your new and future customers. Anchor the material you put out in social media in such a way that your new customers do not feel like they are on the outside peering in. Make a way to interact with every bracket of your audience and make them feel they part of a special crowd.
- Being Sensitive of Current Events
Timing is an essential part in posting new content on the Internet. In times of natural disasters such as floods and earthquakes; solemn times and other tragedies it is common etiquette and sensitivity to avoid posting too much marketing materials. If you have to post something, make sure it is related with whatever unfortunate event has happened at the time. The last thing people need to read is your constant company or brand promotion without any regard to sensitivity.