7 Web Design and Development Tips
Every industry and niche is unique in its own right. They have “personalities” that appeal to their target markets. Companies want their products to be recognized and remembered, and their “personalities” are reflected in their ads, posters, and their approach to web design and development . For instance, if you will notice, the way sports cars are marketed is totally different from how, say, a detergent company markets its products. But even within a sector, companies strive to stand out from the rest of the companies in the same line of business.
But what does this have to do with your company and your website? A lot, actually. How? Let’s say you have an Italian restaurant. If you want to entice potential customers, you’d want your online visitors to know what you offer – sumptuous Italian cuisine and a cozy ambience. But there are other Italian restaurants in your area that offer just about the same thing. Therefore, you need to know what makes you different from them, and what makes you stand out. And you can instantly project this by how you make your web pages look and feel.
When designing your website, you need to consider the following (still taking the Italian restaurant as an example):
- Make your website’s ambience “feel” like that of your business. If you try to imagine the feeling you get when you enter a five-star restaurant, it’s totally different from that when you enter a casual pizzeria. So, bring that feeling into your website’s design.
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- Choose the typeface carefully. A Japanese-inspired font won’t exactly suit the Italian restaurant business, and big, vibrant letters won’t fit a formal, subdued atmosphere. So make sure that your font, the size, and the colour all fit your business image.
- Put pictures, and make them high-quality ones, preferably taken by a professional photographer. Highlight your business strong points. Does it have an ocean view? A rooftop? Also, feature the house specialties, and make your visitors want to have a taste!
- Don’t overdo the design. Some individuals think that putting a lot on a single page will give visitors more information. On the contrary, this will only confuse them. Others think that putting lots of fancy effects will impress potential clients (these can actually annoy a lot of people). Rather, go for simple, tasteful styling that will instantly capture the readers’ attention.
- Have a responsive website. Remember that people these days no longer rely on just their desktops when they use the Internet – they use laptops, tablets, and smartphones. So when you’re developing your site, make sure that they will still “see” you when they use their mobile devices.
- Make it easy to use. People using the Internet tend to have little patience. They will instantly leave if they find your site difficult to use. Make it load fast. Make sure users can navigate easily and find the information they want without difficulty.
- Provide quality information. For instance, instead of just listing down the dishes you offer, why not provide concise but well-written descriptions of the house specialities that will make your online visitors crave for them? You can also let them know you accept reservations, offer catering services, or have a private room for small meetings or parties. Try to figure out what people would want to know – perhaps, the price or nutritional values or maybe the ingredients (i.e., if a dish contains allergens). Of course, don’t forget to put pertinent information, such as your address and contact information, directions (and maps), operating hours, and so on.
During the process of planning and developing your site, you need to step back and imagine yourself as a Web surfer rather than the owner. Be realistic and evaluate how you’d react to your site and its features.
People rely on the Internet for information, and many of their decisions are based on what they find and read. So, you need to make sure that your website is well-designed and that it creates and leaves a good impression on your potential customers. Remember, your website is a reflection of your company’s “personality”.