7 Mobile App Development Trends
Whether we admit it or not, we are now drawn to things and concepts that make our lives easier. The convenience of having all the things we need in just one click is tempting especially with our very busy lives. Our mobile devices have become our loyal friends that keep us company and simplify and organize our tasks, making life almost like a piece of cake. Well, almost.
Applications play an integral role in technology. Since they first emerged, they never remained stagnant. They kept on progressing and improving. Creativity then has become a must. Developers strive to make these apps stay up to date in a way depending on the trends and changing flavours of the users. So far, this is how the latest mobile apps have evolved. It is expected to even surpass whatever our imagination could reach as far as mobile technology is concerned.
- Wearable technology
The Apple iWatch pioneered this concept. Most of the wearable technology that followed after the launch of the watch that multitask for you now focus on fitness and health. Trackers are built-in to record your progress while you do your cardio or strength training in the gym. Because it encourages health and exercise nuts to push more, many have become dependent on this. This has started to expand in the textile and fashion industry. Like for instance, in the future we can have leggings that can detect fatigue in the leg muscles of runners. Aside from health and fitness, these wearable technology gives you notifications from emails and social media accessed from your other devices. As long as it caters to efficiency and productivity, this area will keep on expanding in different devices and enterprises.
- Internet of things (ioT)
As much as people are getting connected easier, so is everything else in this world. The internet of things takes mobile development to the next level. Anything that can be connected will be connected to each other. While your internet is on, your oven, coffee maker, lamps, watches and even gigantic machines such as car and airplane engines can be controlled and connected using your mobile device. Since developers are continuously working on ways to create flexible mobile experiences for their users, the internet of things will soon be everywhere.
- Cloud Driven Apps
Mobile nowadays does not simply mean the smart phone. There are tablets with different resolutions and features, and now as the wearable technology emerges quickly, people will no longer maintain just a single mobile device. There is a need for integration of mobile apps using multiple devices. Cloud technology is the solution. Data is synchronized and execution of apps from different devices must be ensured. The integration then plays a vital role in app development. Developers and designers have already kept this in mind. Many huge companies are working on cloud based app development platforms to make storage and processing of data easier for the consumer.
- Mobile Marketing and Advertising
The methods of getting business known out there has also evolved. Companies are using the dependence of consumers on their mobile devices and social media to introduce brands and to let it be remembered. Businesses have already included in-app advertising in their marketing plans because it has been proven to be effective for the expansion of their market. We now see different formats of advertisement as we scroll down our newsfeed in the form of images, texts and videos that allow an increase in brand recall for consumers. As companies keep on experimenting with this, mobile marketing and advertising will keep on getting better.
- Prioritizing User Experience (UX)
Developers used to just pay attention to aesthetics and what they think can be an awesome application that will interest users. User attention was the priority wherein more app downloads is a measurement of value. Today, the interest lies in user engagement where the consumers get most of the experience while being engaged in the app. Different apps are being developed every day, and user experience becomes a critical aspect because users keep on searching for that certain trait that makes an app stand out from the rest that are similar to it. Consumer taste and behaviours are being studied by companies to give their customers an even significantly enhanced mobile app experience.
- Mobile Commerce
A lot of commercial sales today are made through mobile. Everything can be done through mobile devices and a working internet connection. Purchases can be made online for the convenience of both the buyer and the seller. Mobile commerce is just as easy as using your credit or debit cards without the actual card. Though this field is still young, developers will continue to improve this with more features to make transactions easier and safer.
- Enhanced In-app Security
Many applications store personal and sensitive data about their customers such as bank details used for purchases. Apps should pass the basic security test, but this aspect of app development is overlooked by developers. As technology improves, humans also become more intelligent and sometimes not in a good way. A security breach can leak sensitive information about consumers that hackers can exploit for their advantage. This poses a big challenge for developers because people keep finding ways to search for security gaps to break into the system. We all need protection from hacking, and companies have already paid attention to in-app security by developing top-notch security features to protect the users.
Surely, you may be seeing other trends transforming our mobile world out there. When you have a moment to share, do log them here. We would be happy to hear from you!